Wix is one of the most widely used platforms for designing websites. You will see their ads everywhere online. Influencers sponsor it as this great tool that takes care of all the details when creating a site. However, that’s not the whole story.
Wix is an excellent website builder for beginners. However, it’s definitely not a complete package when it comes to website design for businesses.
Website design entails taking care of specifics like optimizing landing pages, niche targeting, etc.
These things aren’t given the attention they need in Wix.
Using Wix Makes Your Brand Look Cheap
Wix is directed at people who need free or extremely low-cost websites. Consequently, the company limits users to a collection of premade website templates.
The generic design and URL (business-name.wix.com) makes you look unprofessional, and customers will immediately start to question if you’re a legitimate business.
If you want to connect your domain, you need to pay $4 a month. Until you don’t pay them $8 a month, Wix branding will not disappear.
But it comes with some limitations. 1GB bandwidth and 500MB space. Really?
If your website gets 500 daily visitors and each visitor opens two pages, you’ll need at least 30GB of bandwidth.
Sooner or later, you’ll be forced to use the Unlimited Package to cater to your traffic needs.
The worst part? Wix websites are created from pre-made templates, and your clients can sense the design from far away.
Additionally, Wix templates don’t provide a personalized experience to the customers considering they’re made to cater to a vast audience’s needs.
Let’s take the example of Starbuck.
Starbucks has performed tremendously well in making an idea where everybody may have an excellent encounter drinking coffee in an inviting ambiance. Otherwise, drinking coffee was never special.
That’s why your website should solve your visiter’s problem that is not generally possible from pre-made templates.
We, at One Smart Sheep, create personalized custom websites for small businesses that catch the attention of the customers at the first glimpse—starting from $49/month.
Wix Has Serious SEO Limitations
Ahrefs conducted an interesting study to compare Wix SEO with WordPress. Ahrefs studied 3.2 million Wix websites and 3.2 million WordPress websites.
According to the study, 46.1 percent of WordPress sites got at least a monthly organic traffic, compared with only 1.4 percent of Wix websites. That’s a huge difference.
Of course, organic traffic doesn’t prove Wix is better than WordPress. But, Wix lost the match when WordPress found to have more referring domains than Wix.
Wix has huge SEO limitations:
- Post URL Limitation. You cannot change the permalink structure at all. Wix places /post/ for the blog post that is annoying
- Robots.txt and .htaccess Limitation. You cannot modify Robots.txt and .htaccess that are crucial files for larger websites. You can instruct Google Bot which pages to index and which not to index to ensure only quality pages are indexed on Google. The .htaccess file helps in redirection and fixes canonical URLs quickly. Helpful for advanced SEO specialists.
- Multi-Language Limitations. Are you thinking of running your blog for multiple languages? For example, SEMrush writes blog posts in Deutsch, English, Deutsch, and Français to rank better in the respective country. You cannot do this on Wix at all. It’s possible with the hreflang tag that Wix doesn’t support at the time of writing this post.
Wix Oversimplifies the Difficulties of Designing a Website
Now, Wix’s primary issue is that it sets the expectation that anybody can design and produce a site.
That is not true.
It seems Wix templates may satisfy all goals and goals, and they do not.
Each and every single day, an increasing number of people and businesses are hiring UX specialists to make their site more valuable and consumer-friendly.
UX specialists utilize a User-centered design (UCD) process to generate design choices that will solve issues and enhance user experience. A procedure I guarantee Wix doesn’t provide.
If Wix could satisfy the above expectations, millions of dollars wouldn’t be spent employing UX specialists and organizations to build out sites.
Companies of all sizes will only select a Wix program. Firms are more affordable than that.
They understand they want something which will speak for their end customers; they know the value of excellent user experience, and so should you.
The templates Wix provides aren’t professionally equipped, together with your end goals in mind; they’re designed fast, lacking imagination, and made in massive amounts, to provide you all these choices.
Most small business companies fail since their sites don’t satisfy your end objectives, convert earnings; you can be certain, yours will probably fail also.
Wix Has Various Hidden Costs
Wix is affordable for small users and even some small businesses.
Its premium plan begins from just $4 a month.
Even the highest-paid premium plans are $24 a month, which is surprisingly affordable.
Wix doesn’t make it clear that all the prices are yearly until you scroll down and read the small text that states, “Displayed prices are for yearly subscriptions, paid in full at the time of purchase.”
Moreover, when you add the apps that Wix provides from third parties, things start adding up.
The Wix app store may have some great apps for functionality and additional options, but it eats into your budget.
Wix doesn’t make it abundantly clear that your website won’t have to deal with these costs. Since it advertises itself as a one “subscription fee fits all” platform, it doesn’t mention that detail.
This isn’t a problem, though. Many online subscription services skip over the details. However, for small businesses that need additional website functionality, this is a crucial element.
Wix Doesn’t Allow You to Migrate Website Data Easily
Migrating data is one of the most painful things you can do when running a website. If even one thing goes wrong, you may have a significant problem on your hands. I know of glitches that delete every single image associated with the website, and they have to be re-inserted manually.
With business websites, as large as they are, you can’t afford mishaps.
This is where Wix kind of drops the ball. It doesn’t make it convenient for its users to move their content. This is intentional to keep users on the platform. A lot of ecosystem-based companies do it, including Apple.
However, if you plan to change your platform or overhaul your website, Wix will make it hard for you.
You have to migrate through RSS and manually saving each image and upload to your desired CMS. It could be automated with a WordPress plugin, but you’re always at risk of losing traffic and SEO juice.
Wix Terms and Conditions
It seems a good idea Wix offers secure and completely free web hosting, letting you concentrate on the important things — such as building your very own beautiful site.
But you’re always at the risk of account suspension without any prior notice — at any time and in any manner.
It means a small mistake can destroy your business website in a matter of seconds; it doesn’t matter you have been with Wix for a decade.
Since you don’t have any control over the Wix hosting, you’re at the mercy of their business rules.
It’s better to create a website on WordPress or any other open-source application where you have complete control over your website. You can make regular backups on your clouds like Google Drive, Dropbox, or Amazon S3 in case something wrong happens with your site.
Wix’s Poor Customer Support
Customer service is the core of a company, which leaves the client feeling respected and valued.
Although providing a superb service may involve additional source, time, and cash, you’ll see a boost in your sales when you invest money in good customer support since your customers will provide free word of mouth marketing.
Bear in mind; it will be six times more costly to get a new customer than to keep a present customer!
Have a look at Trustpilot’s reviews about Wix—64% of the reviews are 1-star.
Wix clients are frustrated when it comes to customer service.
Another bad review.
Wix doesn’t have only two negative reviews, but 1402 1-star reviews — that’s an alarming number.
Wix Payment & eCommerce
A payment gateway is a service that enables all of your credit card transactions by your credit card supplier.
It is a bridge between an eCommerce website and the bank which supports a customer’s credit card payment via the payment gateway providers.
On Trustpilot, dozens of people have reported against the Wix Payment Gateway for eCommerce.
On top of that, Wix holds your payouts for verification for a more extended period, and sometimes, Wix can freeze your account.
The growth of all-in-one website builders such as Wix has enabled an increasing number of consumers (often with limited technical expertise) to create sites in just a couple of hours easily.
But specifically, Wix does not satisfy the price tag, SEO, flexibility, and requirements that many modern-day small business owners need.
Wix may be perfectly okay for casual and bloggers amateurs; they nevertheless suffer from various defects, making them unsuitable for company requirements.
When they start growing and getting some SEO knowledge, they regret the decisions, but it’s too late to move on to another platform.
If you want to design a custom website with effective SEO and niche targeting for a flat low monthly fee, then you should contact One Smart Sheep. They will take care of all the details for you and provide great hosting and keep the site up to date. While they make the perfect website for you, you can focus on running your business the right way.