How to Determine the Best Blogging Platform 2024 (Visual Guide)

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In the rapidly evolving digital landscape, selecting the ideal blogging platform in 2023 is akin to finding a needle in a haystack. With a myriad of platforms at your disposal, making a choice can often feel overwhelming. Enter "How to Determine the Best Blogging Platform in 2023:

A Comparative Analysis" - your comprehensive guide to traverse this complex domain. From's extensive customization capabilities, Wix's user-friendly interface, Blogger's simplicity, Tumblr's microblogging edge.

Medium's reading-centric community, Ghost's minimalist aesthetic to Weebly's easy-to-use design - we'll dissect each platform and assist you in discerning the most suited one for your unique blogging needs.

So, buckle up, and let's embark on this insightful journey into the world of blogging platforms.

1., often referred to as "self-hosted WordPress," is one of the world's most popular blogging and website platforms. It's a free, open-source content management system (CMS), which means you can download it, install it on your own web server, and use it to create your blog or website.

This platform is incredibly flexible, allowing you to customize every aspect of your site using thousands of themes and plugins. From small personal blogs to large corporate websites, can handle it all.

Now, let's talk about It's a blogging platform and hosting service created by Automattic, a company founded by co-founder Matt Mullenweg. While uses WordPress software, it's a different experience from

With, you don't need to worry about finding a host or doing the technical work of setting up a website. You can sign up and start blogging right away, which makes it a simpler and more straightforward option for beginners.

However, this ease of use comes with limitations. You have less control over your site's look and functionality, and the ability to monetize it is restricted, especially on the free plan.

Pros While Using

  • Control your website fully with; freely change content, design, and functionality.
  • Choose your own domain name and web hosting provider.
  • Customize your website easily, from changing color schemes to adding features like contact forms or blogs.
  • Take advantage of's flexibility with thousands of free and premium themes and plugins.
  • Tailor your website to your needs, be it for business or personal blogging, using specific themes and plugins.
  • Add new functionalities like e-commerce capabilities or social media integration via plugins.
  • Monetize your website easily by adding ads, selling products, or offering services with the help of diverse plugins.
  • Enhance the security of your WordPress site with regular core updates and security plugins.
  • Maintain strong passwords and utilize security plugins to further safeguard your website.
  • Engage with's large and active user and developer community for learning and support.
  • Find help for any WordPress issue on the WordPress forums, or refer to various WordPress books and tutorials.

Cons While Using

  • Equip yourself with technical knowledge for, a self-hosted platform. Utilize learning resources or opt for managed WordPress hosting for help.
  • Be prepared for costs. is not free. Budget for domain name and web hosting expenses, typically around $5-10 per month for basic hosting.
  • Fortify your website's security. As a popular platform, is a target for hackers. Use strong passwords, install security plugins, keep software updated, and monitor for suspicious activity.
  • Stay updated. Regularly update your WordPress website to maintain security and functionality. Updates are typically easy to apply with just a few clicks.
  • Commit time. may require a significant time investment for creating a custom website. Time spent will vary based on the complexity of the website you want to create.


Domain name: A domain name is the address of your website on the internet. It is typically purchased from a domain registrar for around $10-15 per year.

When choosing a domain name, it is important to choose one that is relevant to your website's content and easy to remember. You should also make sure that the domain name is available before you purchase it.

Web hosting: Web hosting is the service that stores your website's files and makes them accessible to visitors. It is typically purchased from a web hosting provider for around $2-7 per month.

When choosing a web hosting provider, it is important to consider factors such as storage space, bandwidth, and customer support. You should also make sure that the web hosting provider offers a plan that meets your needs.

Themes and plugins: Themes and plugins are add-ons that can be used to customize the look and functionality of your WordPress website. They can be purchased from a variety of sources, and prices vary depending on the features and functionality offered.

When choosing themes and plugins, it is important to choose ones that are compatible with your WordPress version and that offer the features and functionality you need. You should also make sure that the themes and plugins are well-reviewed and have a good reputation.

2. Wix

Wix is a cloud-based website builder that allows you to create websites without needing to understand coding or web design.

It's known for its user-friendly, drag-and-drop interface, meaning you can arrange elements of your website visually rather than by writing code.

Wix is a versatile platform that caters to a broad range of website types, including portfolios, online stores, and, of course, blogs.

The Wix blogging platform is a part of the larger Wix website builder. It is integrated into the Wix Editor and is accessed using the Wix Blog app. This app lets you create and manage blog posts, create categories, enable comments, and more.

Adding a blog to your Wix site is as simple as going to the Wix Editor, clicking on "Add" on the left side, and then selecting "Blog". You can then add the Wix Blog to your site and begin adding blog posts. Each post can be edited individually, and you can add images, videos, and other media to your posts.

Pros While Using Wix

  • Create websites easily with Wix, no coding knowledge needed thanks to its drag-and-drop builder.
  • Keep your budget intact; Wix pricing plans start at a modest $14 per month.
  • Enjoy a range of features such as e-commerce, blogging, and social media integration.
  • Benefit from mobile-friendly designs, boosting visibility in Google search results.
  • Rely on Wix's efficient customer support, ready to help 24/7 via phone, email, or live chat.

Cons While Using Wix

  • Be aware of limited customization with Wix; you're restricted to the features and design elements provided in each template.
  • Prepare for potential challenges if website overhauls are required, which might involve using Wix's Code Editor.
  • Consider costs; Wix packages start at $14 per month and increase for additional features or apps.
  • Note potential issues with mobile device compatibility; Wix websites might not perform optimally on smartphones and tablets.
  • Understand limitations with SEO; Wix doesn't allow for custom meta titles and descriptions or control over website presentation on search engine results pages.
  • Be prepared for variable customer service quality; responsiveness and helpfulness can sometimes be less than satisfactory.


Let's chat about the basic Wix website builder; it's absolutely free. So, when you set up your free Wix account, they'll hook you up with your own Wix subdomain.

Now, while having a Wix subdomain is pretty cool, you might be thinking about adding a personal touch to your website with a custom domain. The good news is Wix has got you covered there, too. For just $3 a month, you can give your website a unique address that matches your brand or business name.

3. Blogger

Let's dive into the world of Blogger. So, what's Blogger, you ask? Well, it's a free blogging platform owned by the tech giant Google. It's been around since the late '90s, so it's got a strong legacy in the blogging world.

Creating a blog with Blogger is a breeze - seriously, it's so easy. You just need a Google account, and within a few clicks, you can start crafting your first blog post.

Plus, because it's integrated with Google, you get some great perks, like easy access to Google Analytics for tracking your blog's performance.

In terms of functionality, Blogger has the basics covered. You can write posts, categorize them, add photos and videos, and enable comments for interaction with your readers.

It's also possible to monetize your blog with Google AdSense, which can be a nice bonus if you're looking to make a little extra income from your blogging efforts.

So, as a blogging platform, Blogger can be a solid choice, especially if you're just getting started or if you're looking for a simple, no-frills platform to share your thoughts or ideas online.

However, if you're thinking about a more complex website with advanced features, you might want to explore other platforms that offer more flexibility and scalability.

Pros While Using Blogger

  • Choose Blogger for a budget-friendly start; no hosting costs or subscription fees.
  • Enjoy easy navigation thanks to Blogger's straightforward platform, enabling blog setup and management with just a few clicks.
  • Utilize seamless Google integration; easily link Google Analytics for performance tracking and monetize with Google AdSense.
  • Take advantage of robust and reliable hosting on Google's servers.
  • Customize your blog with a variety of templates to change its appearance.
  • Benefit from Google's secure infrastructure, ensuring less concern over potential security issues.
  • Focus on blogging as Blogger takes care of all technical maintenance and updates.

Cons While Using Blogger

  • Be aware of limited flexibility and customization with Blogger; templates are fewer and may not match the modernity of other platforms.
  • Understand Blogger's feature limitations; while it covers basics like writing posts and adding images, it might lack advanced features like e-commerce integration or extensive SEO tools.
  • Remember that Blogger may not receive as many updates or new features as other Google services or actively developed platforms.
  • Note that using Blogger means less control over your blog; Google hosts and technically owns your blog and its content.
  • Consider the risk of losing content in the unlikely event of Google discontinuing Blogger or if your blog violates Google's terms of service.


Blogger doesn't cost you a dime to use with a Blogger subdomain. That's a pretty neat deal if you're just starting out or if you're blogging as a hobby, right?

Well, that's where a custom domain comes in. Unfortunately, Blogger doesn't sell these directly. So, if you want a custom domain, you'll have to purchase it from a third-party domain registrar. Don't fret, though; there are loads of them out there, like GoDaddy, Namecheap, or even Google Domains.

4. Tumblr

Tumblr is a unique blend of a blogging platform and a social network. Think of it as a space where you can share pretty much anything you like, blog posts, photos, quotes, links, audio, video; you name it. It's a really versatile platform with a strong emphasis on community and sharing, kind of like a creative playground.

The neat thing about Tumblr is its simplicity and ease of use. Setting up a blog is as easy as pie, and its interface is super intuitive.

You can follow other users, reblog their content, and interact with them via comments or messages. It's a pretty nifty way to build an audience and engage with like-minded people.

Tumblr is particularly loved by creatives, artists, photographers, and those who are into microblogging, which is a more casual, bite-sized form of blogging.

It's also popular with fandoms, so if you're passionate about a particular TV show, movie, or band, you'll probably find a vibrant community of fellow enthusiasts on Tumblr.

Remember, though, while Tumblr is awesome for personal and hobby bloggers, it might not be the best fit if you're looking to create a more traditional blog or a professional website.

Its customization options are somewhat limited compared to other blogging platforms, and it lacks some features that business bloggers might find essential.

Pros While Using Tumblr

  • Enjoy Tumblr's user-friendly design; its simplicity caters to those without technical experience.
  • Engage with Tumblr's vibrant community, allowing direct interaction with your audience and fellow bloggers.
  • Utilize Tumblr's multimedia support, which accommodates text, images, quotes, links, audio, or video.
  • Take advantage of Tumblr's free platform, making it an excellent choice for budget-conscious or new bloggers.
  • Leverage Tumblr's strength in microblogging for short posts or visual content instead of long-form articles.
  • Benefit from Tumblr's top-notch mobile app, allowing effortless blogging from your smartphone.

Cons While Using Tumblr

  • Be aware of Tumblr's format; it's better suited to shorter content, not in-depth articles or guides.
  • Understand that as a free platform, Tumblr hosts your content and maintains ultimate control over your blog.
  • Note the limited customization; themes and design options aren't as extensive as platforms like WordPress.
  • Remember that your blog's content might get lost among others, making it harder to stand out and grow a dedicated readership.
  • Consider Tumblr's demographic; it leans younger, potentially making it harder to reach an older or more professional audience.
  • Acknowledge that Tumblr lacks extensive monetization options, posing a challenge if you aim to make a significant income from your blog.


Did you know that hopping onto Tumblr won't cost you a dime? That's right; you can start sharing your thoughts, ideas, and creativity for free.

Now, if you're thinking about branding and want a unique web address, you have the option to get your own custom domain from any domain registrar and link it to your Tumblr blog.

5. Medium

Have you ever stumbled upon an online article so insightful that you wished there was a whole platform filled with such thought-provoking content? Well, that's Medium for you! Medium is an online publishing platform that doubles as a social networking site.

It's like a massive blog hosting site where anyone can publish their thoughts, ideas, and insights. However, it's not just any blogging platform, it's a space where professional writers and passionate amateurs converge.

Medium is unique in the way it promotes quality over quantity. Its algorithms prioritize posts based on reader engagement, not just clicks.

This encourages well-crafted, impactful storytelling that resonates with people. It's also incredibly user-friendly - you don't need any technical skills to start publishing on Medium.

You simply sign up and are ready to write and share your stories with the world. For readers, it's a treasure trove of interesting articles where you can explore and engage with various topics. So, if you love to read, write, or both, Medium is a platform worth checking out.

Pros While Using Medium

  • Appreciate Medium's minimalist design; it offers clean, uninterrupted reading for both writers and readers.
  • Utilize Medium's inbuilt audience; it serves as a blogging platform and a social network, teeming with active readers.
  • Enjoy Medium's ease of use; setting up a blog requires no technical know-how, just sign up and start writing.
  • Leverage basic formatting options that Medium offers to keep your posts clean and easy to read.
  • Join Medium's Partner Program; it enables you to earn money from reader engagement with your articles.

Cons While Using Medium

  • Understand Medium's ownership policy; posting on Medium means surrendering some control as Medium owns your audience.
  • Accept Medium's minimalist design limits customization; you cannot tailor your profile extensively to reflect your personal brand.
  • Be aware of Medium's Partner Program; monetizing through it can be challenging due to its dependence on reading time and engagement.
  • Recognize Medium's SEO ambiguity; while Medium's high-domain-authority aids in ranking, managing SEO may still be challenging.


So, here's the thing about Medium - it's completely free to use. You can hop on, sign up, and start writing your heart out without paying a dime. It's a pretty sweet deal, right?

However, it's not all sunshine and roses. The platform might seem like a dream at first glance, but once you start digging deeper, you'll find some limitations. The biggest pain points? Monetization and control - or the lack thereof, to be precise.

6. Ghost

Ghost is an open-source blogging platform that aims to simplify the process of online publishing. It's sort of like the cool, minimalist cousin of WordPress - sleek, efficient, and focused purely on blogging.

The platform has been designed with the modern publisher in mind. It's streamlined, easy to use, and emphasizes the importance of content and its presentation.

Ghost is more than just a platform for hobby bloggers, though. It's also ideal for online publications of all sizes because it provides robust SEO features, social sharing capabilities, and in-built analytics.

One of the standout features of Ghost is its ability to turn audiences into revenue. It supports memberships and subscriptions, allowing bloggers to monetize their content directly without relying on advertising.

Pros While Using Ghost

  • Appreciate Ghost's simplicity; its clean, user-friendly interface makes navigation easy.
  • Utilize Ghost's built-in SEO features; they help ensure maximum reach for your posts.
  • Benefit from Ghost's custom themes and robust content management features.
  • Monetize using Ghost's in-built features; they help transform your passion into a business.

Cons While Using Ghost

  • Brace for a learning curve; Ghost's setup and customization may be challenging for beginners.
  • Accept limited customization; Ghost has fewer theme options compared to other platforms like WordPress.
  • Prepare to manage your own hosting; as Ghost is a self-hosted platform, you are responsible for web hosting.
  • Acknowledge limited feature extensions; Ghost, being a streamlined blogging platform, offers fewer plugins or extensions than some other platforms.


If you choose the self-hosted version of Ghost, you'll need to arrange for your own custom domain and web hosting.

A custom domain, like ',' would typically cost you around $14.99 per year. On top of that, you'd also need to budget for web hosting, which usually starts at around $7.99 per month.

On the other hand, if you opt for the hosted version of Ghost, it's a different story. The starting price is $29 per month, and this plan includes access for two staff users and can handle up to 100,000 page views each month.

7. Weebly

Weebly is a versatile web builder platform that's known for its simplicity and user-friendly design. Aimed at beginners and small businesses, Weebly offers an intuitive drag-and-drop interface, making it easy for anyone to create a stylish website without any prior coding knowledge.

But Weebly is more than just a website builder. It also provides a decent platform for blogging. With its built-in blogging tools, you can easily write and format blog posts, manage comments, schedule posts, and even integrate social sharing options.

Weebly's platform is versatile and adaptable, making it suitable for a wide variety of blogging needs. Whether you're a hobbyist looking to share your thoughts with the world, a professional blogger, or a small business seeking to maintain a regular blog on your website, Weebly offers an easy and efficient way to create, manage, and grow your blog.

The platform also integrates seamlessly with e-commerce features, making it a great choice for businesses that want to combine their blog with an online store.

Pros While Using Weebly

  • Enjoy easy navigation; Weebly offers a user-friendly platform requiring no coding skills due to its drag-and-drop interface.
  • Leverage integrated features; Weebly provides a suite of features including e-commerce, social media integration, and SEO tools.
  • Benefit from mobile optimization; Weebly ensures your blog displays well on smaller screens, a necessity in our smartphone-dominated world.
  • Count on round-the-clock support; Weebly's customer service team is available 24/7 to assist you on your blogging journey.

Cons While Using Weebly

  • Acknowledge design limitations; Weebly restricts direct editing of HTML or CSS, potentially limiting more experienced web designers.
  • Cope with a basic blog editor; Weebly's post editor lacks advanced features such as post categories, backdating posts, or scheduling future auto-publishing.
  • Prepare for tricky migration; moving your website away from Weebly can be challenging due to the lack of a simple export function.
  • Consider the pricing model; Weebly's free plan has limitations, including a Weebly-branded domain and ads, with the need for a paid plan to access advanced features and remove restrictions.


A complimentary basic version is available with Weebly, though it does incorporate their branding and advertisements.

As for their premium subscriptions, pricing commences at a mere $8 a month, charged on an annual basis. Should you opt for the professional package, it is available at $12 monthly, while the business-oriented plan requires an investment of $25 per month.

Wrapping Up

In conclusion, choosing the best blogging platform in 2023 requires a comprehensive analysis based on one's individual needs, skills, and goals.

Whether you prioritize ease of use, customization options, affordability, or a specific feature set, there's a platform out there designed to meet your needs. WordPress continues to offer a robust solution for those desiring control and customization.

Medium and Substack emerge as strong contenders for writers focused more on content and less on technical details.

Newer platforms like Ghost provide an impressive blend of functionality and design, whereas platforms like Wix and Squarespace remain favorable for their intuitive drag-and-drop interfaces.

No platform is objectively superior to the others; instead, the "best" platform is largely dependent on the unique requirements of the blogger.

As the digital landscape evolves, staying up-to-date with the latest blogging platforms can empower you to make an informed decision that best aligns with your blogging aspirations.


Which is the best platform for blogging?

The response varies depending on your particular requirements, expertise, and objectives for your blog. Here are a few top blogging platforms, each with its own strengths:

  • If you need advanced features, high customizability, and don't mind a bit of a learning curve, is a robust choice. It powers over a third of the world's websites and is particularly favored for its flexibility and expansive ecosystem of plugins and themes.
  • Medium: For those looking to write and publish quickly without worrying about site design or maintenance, Medium provides an easy-to-use platform with a built-in audience. However, it offers less personalization and control over your content compared to other platforms.
  • Blogger: Owned by Google, Blogger is a free blogging platform that's simple to use, though it doesn't offer as much flexibility or functionality as some other platforms. It's good for beginners but might be limiting for more advanced users.

Is blogging still effective in 2023?

Absolutely, blogging will continue to be a highly effective strategy in 2023. Despite the rise of numerous other forms of content, such as video, podcasts, and interactive media, the value of written content through blogs remains irreplaceable.

Blogging is a powerful way to express ideas, share insights, build a community, and engage with audiences on a personal level.

In the business realm, it's a cornerstone of content marketing strategies, offering a potent method for driving organic traffic, establishing thought leadership, and fostering customer relationships.

How to grow a blog in 2023?

In 2023, growing a blog involves:

  • producing high-quality, relevant content consistently
  • optimizing for SEO
  • promoting content via social media and email marketing
  • engaging with your audience regularly
  • collaborating with influencers and other bloggers
  • analyzing your blog's performance to improve strategies
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