How to Change Your Wix Website Name (Step by Step Guide)

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Do you want to learn how to change your Wix website name for various reasons, such as rebranding, correcting typos, or improving SEO. However, they may not know the correct process to do so, which can lead to confusion and potential errors.

Failing to change your Wix website name properly can cause inconsistencies in your branding, negatively affect your search engine rankings, and hinder your online presence. This can ultimately lead to lost credibility and missed opportunities with potential customers.

The following guide will guide you through changing your Wix website name, ensuring a seamless transition that aligns with your brand and business goals. By following these instructions, you can confidently update your website name and maintain a strong online presence.

You can take two distinct methods to change your Wix website name. Let's delve into each method and discover how you can effectively modify the name of your Wix website.

Method 1: How to Change Your Wix Website Name Through Wix Dashboard

Follow these simple steps to change your Wix website name:

To rename a website, log in to your Wix account and open the dashboard you wish to rename. Look for the "Site Actions" button at your dashboard's top or side menu. Clicking it will display a dropdown menu.

In the dropdown menu, select the "Rename Site" option. You will be able to change the name of your website in a dialog box.

In the dialog box, enter the new name you want to assign to your website. Remember that the name must be between 1-20 characters and cannot include non-Latin characters.

If you want to change the site's free domain address, you can do so in this step. Click the "Edit the Site Address (URL)" option and make the necessary changes.

Once you have entered the new site name and made any desired changes to the site address, click the "Save" button to apply the modifications.

Don't forget to update your domain name to match your new website name. To do this, go back to your dashboard, click "Domains," and follow the prompts to connect a new domain or update your existing one.

Publish your site to apply the changes.

Method 2: Renaming Your Site Through the Wix Owner App

Install and open the Wix Owner App on your mobile device. Log in to your Wix account if prompted.

Locate the specific site you want to rename within the app. Tap on it to enter the site settings.

Look for the "Site & App" option at the app's bottom menu.

Tap on it, and then tap "Customize" under "Mobile App."

Tap on "Edit Header Design" to access the options for modifying your site's name. In the provided field labeled "Name," type in the new name you want to assign to your website.

After entering the new site name, tap the "Save" button to save the modifications. The new name will now be reflected in your site dashboard.

Understanding the Need for Changing Your Wix Website Name

Your Wix website name is an essential part of your online presence. It serves as a unique identifier, helping visitors find and recognize your site. You may, however, feel the need to change your website name to better reflect your brand or business.

Why Change Your Wix Website Name

You might want to change your website name for a number of reasons:

  • Rebranding: If your business undergoes a major rebranding, updating your website name to match your new brand identity is crucial. This ensures consistency across all platforms and helps maintain trust with your audience.
  • Changing Business Focus: Your website name should evolve as your business evolves. Changing your business focus or services may warrant a new website name that better represents your current offerings.
  • Misspellings or Typos: If your original website name contains a typo or misspelling, it's essential to correct it. This will improve your professional image and make it easier for visitors to find you.
  • Better SEO: A website name with relevant keywords can improve your search engine rankings, increasing your website's visibility.
  • Domain Availability: If you initially chose a less-than-ideal domain name due to availability issues, you might want to switch to a more suitable option once it becomes available.

Impact of a Website Name on Branding and User Experience

Your website name is the first thing visitors encounter when they come across your site. It is a crucial element of your brand identity and significantly impacts how users perceive your business.

Here's how a website name influences branding and user experience:

  • Brand recognition: A well-crafted website name helps build brand recognition. It should be memorable, easy to spell, and relevant to your brand or industry. A strong and distinctive name can make your online business stand out.
  • Trust and credibility: A professional website name instills trust and credibility in your visitors. This shows that you care about your online appearance and are committed to providing a positive user experience.
  • User-friendly experience: A clear and concise website name is easier to remember, type, and share your site with others. It enhances the user experience by facilitating effortless navigation and creating a cohesive online identity.

Wrapping Up

A website name is important in establishing your brand identity and creating a positive user experience. Whether you're rebranding, correcting typos, or adapting to a new business focus, changing your Wix website name will align your online presence with your evolving needs.

You can easily rename your site using the Wix dashboard or the Wix Owner App through the Wix platform. Using the instructions provided in this blog, you can confidently modify your website name and maintain a strong online presence.

Remember, a well-chosen website name enhances brand recognition, builds trust, and contributes to a user-friendly experience.

Take the time to select a name that reflects your brand and resonates with your target audience. With a captivating and memorable website name, you can make a lasting impression and set the stage for success in the online world.

Frequently Asked Questions

Do you have to pay for your Wix website name change?

Changing the name of your Wix website itself (the site name) is free. However, if you want to change your domain name (the web address), you may need to purchase a new domain if you don't already own it. Wix provides a free subdomain (, but custom domains require purchase or transfer.

How to get a 100% free domain name?

You can obtain a free domain name through various services like Freenom, or by using website builders that offer a free subdomain (e.g., or Some hosting companies also offer a free domain for the first year as part of their hosting package.

How do I find my domain name and URL?

Your domain name is part of your website's URL, typically following the 'www.' For example, in '', '' is the domain. You can find your domain name by checking the address bar in your web browser when you visit your site, or by looking at the settings or dashboard of your website host or domain registrar.

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