Most Popular Website Builders for Small Businesses

A variety of website builder platforms, offering different tools and services, are available on the market. You obviously want to select the ideal one for your business that suits all its operational and marketing needs, but it can be rather tough and challenging to do.

Before you consider a website builder platform, you need to ask yourself whether it is a good option for you. In this article, let’s explore the pros and cons of using a site builder, the different options you have and if a website builder is what you need.

Benefits of Using a Website Builder

Template Options

Almost all website builders provide you with certain basic templates that you can modify to create your company’s own website. Moreover, these templates give you an overall impression and idea of how the final design will look.

Managing All Aspects

Using a website builder gives you full control over  everything. You choose your own designs and manage and organize all the content and other marketing aspects of your website. So, if you want things to be done your way, then opting for a website builder is a good idea.

Budget Friendly

Most website builders have various free options to help you get started. So, it is a rather budget-friendly option for small businesses.

Disadvantages of Using a Website Builder

Lack of Customization

Even though you have a variety of template choices, you still can’t customize them to suit your needs. You will have to make certain compromises in this regard.

All by Yourself

You will have to make all the decisions and choices by yourself. Since you aren’t hiring an expert, you will have to figure out everything on your own.

Website Builder Options

There are different website builder options out there that will fulfill your different needs. Here are a few of them:


Wix is one of the most popular website builder platforms that offer businesses a variety of templates at affordable rates. Moreover, Wix also allows you to add extra features and functionality to a website.

  • Variety of template options
  • Budget-friendly rates
  • Outdated or overused template designs
  • Most templates rely on high resolution photography
  • Design customization limitations


GoDaddy introduced their website builder GoCentral. GoCentral provides a wide collection of templates for all business types and sizes.

  • Massive variety of templates for businesses
  • Doesn’t rely much on high quality photography
  • Economical
  • Templates are not that unique
  • Template designs are not high quality


Shopify is a website builder that caters to businesses that want to sell their products online (eCommerce businesses). The company offers an immense choice of well-designed themes to showcase your products.

  • Professionally-tailored themes
  • Very mobile-friendly
  • More on the pricey side
  • Certain themes cost extra money
  • Additional payment gateway outside of Shopify entails an extra fee
  • Plugins from the app store cost extra


These were only a few website builder platforms. If you are a small business, it makes sense to start out using a website builder as it meets your budget. However, if you are a well-established business, using a website builder should be your last resort. With a bigger marketing budget, you shouldn’t have to opt for a site at all. Instead, you should hire an experienced web designing company.

From highly customizable web designs to well-tailored marketing content, a web design company offers you more options than any website builder does. Plus, with a web designing company, you don’t need to figure out everything on your own. You can leave all the work to the professionals and focus on other tasks. So, save time by hiring an experienced web design company now!