Do you manage a small business? Did someone recommend SEO to improve online sales during the ongoing pandemic?
SEO stands for search engine optimization. SEO allows your website to become more visible on search engine result pages (SERPs). Whenever someone needs some information, needs a product, or wants to hire a service, their first course of action is to visit a search engine and type a query. Mostly, the target is to rank high on the biggest search engine: Google.
Imagine you provide financial consulting in Chicago. When a user searches for “financial management services in Chicago” or “cash flow management in Chicago”, you would generate a lot of sales if your website comes on Google’s first page. However, getting to this point requires a great deal of effort.
Unlike large corporations, small businesses lack the resources to spend aggressively. Therefore, before investing your money in SEO, you need to consider a few factors. Invest in top SEO services if:
Avoid SEO as a small business-owner for the following reasons:
SEO is comprised of two main strategies.
On-Page SEO is focused on two internal components of your website. The technical part consists of the following.
The content part places emphasis on keyword research and placement, content creation, internal linking, and other aspects.
Off-page SEO is when other authentic websites reference to your web pages. It is mainly centered on backlinks. It is based on factors, such as the authority, trustworthiness, relevance, and popularity of your website from the perspective of search engines and users.
If you are based any city in the U.S. and are looking for affordable search engine optimization, then send us a message. Our experienced SEO experts can increase Google ranking of your site by following the best SEO practices.